Cost Control: Part 1
According to Variety magazine Average cost to produce a game is $15 Million and the average cost to market a game $10 Million. Production costs are so steep that videogame developers are starting to seek outside financing to fund the creation of games. - Ben Fritz and Marc Graser with Variety
“This is an industry that has become absolutely driven by the numbers. Distributors are publicly traded, and they need to keep growing and make Wall Street happy.” - Bill Gardner, former Capcom North America chief.
Source; Variety magazine, May 10-16, 2004

The War is an epic game in scale. All of the evolutionary steps needed to move the genre forward comes at a price. The cost factor alone to produce dozens of brand new high-quality sprites is very steep. The talent required to develop the game engine, graphics and level design would put the budget of the War much greater than the cost of any other fighting game to date. Currently Japan is feeling a downturn in the industry and the prediction as that soon the US and UK will feel the same downturn thanks to the high cost of development, production and marketing. That price of the War may seem high to Capcom but broken up over several years it will be an investment that pays for itself. How is this possible?

  • Production costs can be offset by contributing studios such as Arika and Udon.
  • The design for the War is fully scalable. It can be produced with smaller teams that suggested or be expanded in future revisions.
  • The sprites created in the War can be used time and time again in sequels without a comparative loss in quality or design.
  • Hundreds of brand favorite Street Fighter universe characters have already been created in dozens of Capcom titles. There is no need for R&D to try and import characters from another IP such as SNK Playmore's KOF series.












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